Reimagining TV with
National Custom Messaging®

Adcuratio transforms a National Linear TV by enabling the ability for Advertisers to show more than one creative version in a single ad spot.

Adcuratio® National Custom Messaging

ADCURATIO PROVIDES

  • Orchestration and enablement tools for networks; enablement tools for MVPDs/SmartTVs
  • Single targeting and measurement system which works with all data providers
  • Universal middleware which connects all parties without the need for standardization
  • Single campaign tool for advertisers/agencies using schedule based addressable (SASO/MASO)

Integrated Into the Entire TV Ecosystem

Adcuratio's platform enables addressable ad-versioning on National minutes by connecting advertisers & agencies, TV networks, MVPDs and Smart TVs.

Current Adcuratio Partners

The Technical Complexity of National Minutes Enablement

New and custom technology has to be built and integrated across seven layers and four different industries

Adcuratio® Provides SaaS for Layers 2-7 & PaaS for Unification

An independent and decentralized middleware platform delivered as PaaS. Internal enablement tech and adapters required by networks, agencies and distributors delivered as SaaS.

  1. The Adcuratio® enablement-tech platform allows each network, MVPD and Smart TV to connect seamlessly to the unification platform
  2. Using a single integration to the platform, a network is connected to all MVPDs/Smart TVs and vice-versa
  3. MVPDs, Smart TVs and Networks maintain full control of their inventory/data and enable only custom-approved features
  4. An advertiser can create a single unified campaign across all Networks, MVPDs and Smart TVs
  5. Data isolation and privacy enforcement is done within each MVPD and Smart TV
  6. Reporting is centralized using an anonymized Adcuratio ID which is assigned to each US HH

Key Capabilities

For Advertisers & Agencies

  • Self-Service UI for multi-network Campaign Design, Monitoring, Reporting, Billing & Invoicing Management
  • Deduplication & frequency capping
  • Near real-time measurement and attribution
  • Omnichannel targeting & measurement across linear, addressable and digital

For Networks

  • Self-Service UI to perform Inventory, Creative, Order, Billing & Invoicing
  • Unrestricted scheduling of addressable spots within Advertiser schedule
  • Centralized orchestration across all endpoints (SASO or MASO)
  • Single device capable of generation various SCTE triggers for various MVPDs
  • Schedule metadata transmission to the MVPDs in their required format

For MVPDs, vMVPDs & SmartTVs

  • Self-Service UI to perform Creative, Target, Order, Billing & Invoicing Management
  • Orchestration/ Translation across multiple “Distribution Endpoints” with varying requirements (no forced standardization) provided at no cost.
  • Centralized orchestration from multiple Network Partners
  • Measurement technology that supports no “off-premise” data sharing

Press Releases

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DirecTV, Dish Network, A+E Networks, ViacomCBS, and FOX have joined AdCuratio's National Custom Messaging Platform (NCM) Read more

AT&T’s DirecTV has joined Adcuratio’s National Custom Messaging (NCM) platform, expanding the footprint of the solution, which enables versioned...
See full release

Veteran media buyer Chris Geraci has joined Adcuratio Media as chief client officer. Geraci had been chief investment officer at Omnicom’s OMD. “Chris brings... Read more

Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an advertising-technology company, as its chief client officer. Targeting the addressable...Read more

A+E Networks is looking to expand the scope of its targeted advertising capabilities in a deal with Dish and Adcuratio that will allow marketers to serve up spots with creative...Read more

A+E Networks has partnered with Adcuratio and Dish Media to offer advertisers the ability to deliver multiple versions of national ads tailored to distinct audiences at the household...Read more

A+E Networks said it is working with Adcuratio, Dish Media, Publicis Media and Invidi Technologies...Read more

 

 

Milestones

2015

Founded in Princeton, New Jersey

2016

Minimum viable product build completed

2016

Received sponsorship from Publicis and OMD

2017

Signed Fox, A&E, ViacomCBS & Dish for pilot and launch

2018

Ran the first-ever national Network Addressable TV ad campaign for 6 weeks

2019

Launched end-to-end tech-enablement stacks for MVPDs/Smart TVs, Networks and Agencies

2019

Q4: Launched the Adcuratio single-connect platform which unifies and connects the TV ecosystem

2020

Q2: New MVPD added with November pilot combining them with the rest of the footprint

Continue to expand market penetration over the next 12-18 months

Leadership Team

HARISH NARASIMHAN

Founder & Chief Executive Officer

GEORGE MURPHY

Chief Revenue Officer

CHRIS GERACI

Chief Client Officer

RANJAN DAMODAR

Chief Operations Officer

ADAM KAUPPI

Chief Product Officer