Reimagining addressable TV

At Adcuratio, we transform Broadcast and Cable TV by enabling
"precision audience targeting" at-scale for National advertisers,
thereby increasing returns on their TV media investment.

THE OPPORTUNITY

Advertisers are looking to improve the effectiveness of their TV investment

Improved Targeting

Reduced Waste

Improved Messaging Effectiveness

Improved Measurement and Accountability

WHAT WE BRING

We transform "existing national TV inventory" owned by the advertiser to enable

  • Precision targeting at national scale
  • Increase in relevant audience impressions
  • Ensuring the right creative delivered to the right household
  • Closed loop attribution at household level

HOW WE WORK

We collaborate with agencies and their clients to leverage the Adcuratio technology platform and our data partners to drive enhanced audience segmentation, messaging design, and flawless execution in delivering the right message to the right household.

With Adcuratio, everyone in the Television-Ad ecosystem benefits

ADVERTISERS
  • Optimize brand story against different sub-groups
  • Segment impressions between parent and sub-brands to improve overall portfolio
TV NETWORKS
  • Supports the flow of media spend from Digital to TV
  • Incremental revenue with almost no incremental effort/cover-section
  • Potential for pricing innovation and upside on "upgradable" inventory
DATA PROVIDERS
  • Increased revenue from Advertisers target audience identification and enabling closed loop attribution
AGENCIES
  • Increased advertiser fee percentage, retention and delivered ad-ROI linked bonuses
CABLE OPERATORS
  • Incremental source of predictable revenue for using existing infrastructure

The people that make it happen

HARISH NARASIMHAN

Founder

MARK BAYNES

Chief Client Officer

GEORGE MURPHY

Chief Revenue Officer

RANJAN DAMODAR

Chief Operations Officer

RAJ KIRAN

VP, Product engineering

VIVEK MAHESHWARI

VP, Data Science

ADAM KAUPPI

VP, Strategy & Operations